ActMedia

Ultra UHT Milk

Country: Indonesia
The Client: Ultra Jaya Milk Trading Company
The Brand Variant: Ultra UHT Flavor

Campaign Objectives
To inspire the Indonesian youths to take part in healthy & positive activities and to encourage them to contribute to society and the environment. ActMedia came up with the catchy tagline “Make Your Move” for the Ultra Milk Flavor brand to associate it with the healthy and positive lifestyle.

This campaign was delivered via the ShelfVision Maxi program in the following retail partner stores: ADA, Borma, D’Best, Giant, Hero, Farmers Market, Foodmart, Ranch Market, Macan Yaohan, Maju Bersama, Ramayana, Sri Ratu, Superindo, Yogya (nationwide).

The “Make Your Move” tagline was emphasized on both sides. The Pop up attached on one side showed young people engaged in sports. The figurines were held by strings and this allowed the shoppers to interact with the creative and make the figurines move.

The key message delivered was in line with the TVC being aired during ShelfVision campaign, thus reinforcing the brand’s message to the shoppers during this campaign period.