To showcase the re-washable durability of its newly launched product – “Scott Washable Towel” by delivering the appropriate message in the retail stores. The goal was to demonstrate the product’s superior strength and durability even when it is wet in the torture test.
The creative campaign was a Shelf Vision Banner (SVB) which featured the actual product to allow consumers to touch and feel it. A transparent window showed the product being twisted by hands with water coming out (visual + real product).
These two features enhanced the product’s image and left a strong impression on the consumers for its uniqueness.